By 2015, millenials – those born in the 80’s and 90’s – will be responsible for more buying decisions than any other group out there.In this episode, Ryan Jenkins and I talked about why millenials are so different from any other generation, what’s important to them, and how to market to them.I thought this was a fascinating look into the worldview of millenials and learned a lot, even as a millenial myself.
Resources Mentioned In This Episode:
Ryan-Jenkins.com – Ryan’s website3Millenial targeted Super Bowl Ads that hit and missed the mark – Ryan’s postSnapchat – The site that Ryan uses and mentioned has great marketing opportunity.Zendesk recruiting video – This link takes you to the origin post and links you to the videoInterview with Pat Flynn and Ryan Moran – Ryan makes a lot of money by selling physical goods on Amazon.Eric Schmidt (CEO of Google)’s quote – “Every two days now we create as much information as we did from the dawn of civilization up until 2003?, according to Schmidt. That’s something like five exabytes of data, he says.Ryan’s Twitter – Where we met.
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